Fractional ownership at the forefront of the 'luxury access revolution'

October 2008

Fractional Ownership website, 'Fractional Life' bucks the trend with explosive online growth.

Fractional Life today announced that the continued worldwide economic gloom is ensuring many consumers purchasing focus is turning towards fractional ownership. Based on figures just obtained from website traffic ranking tool, Alexa.com

Fractional Life has received a 106%* increase in web traffic over the last 3 months. Very few established brands are currently showing this amount of growth.

Launched less than two years ago, the company puts this down to effective sales and marketing and the current tough economic conditions contributing to a gradual swing in consumer mindset to fractional ownership purchasing of luxury goods and services.

Aaron Weddell, Editor of Fractional Life, http://www.fractionallife.com said "in these uncertain times the benefits of fractional ownership become more pronounced and it's great to see so many consumers worldwide really starting to appreciate the benefits of a fractional lifestyle. More and more consumers are using Fractional Life http://www.fractionallife.com as a key reference tool when refining their search and purchasing decisions amongst a multitude of operators in the marketplace.

Piers Brown, Founder of the company said "It's clear during recessionary times, consumers tend to reassess exactly what's important to them, and many don't want the costs and hassles associated with whole ownership luxury purchases anymore. People are placing more emphasis on enjoying quality time, new discovery and experiences. In today's less 'cash rich', but more 'time poor' luxury world, 100% ownership is now not necessarily the privilege, access is. Fractional ownership is indeed at the forefront of the 'luxury access revolution'."

*figure correct as at 24.10.08